Product Video Production

Video is one of the most powerful marketing tools available to brands today. It is more engaging than text or images alone, and it can be used to tell a brand’s story in a way that is both informative and inspiring. At Shields Films we’ve created successful branding videos for clients such as  Yakima Products,  Toyota,  Lexus,  KEEN Footwear,  Danner,  Rumpl and more!

Creative video production can help brands to:

• Increase brand awareness and recognition: Videos are more likely to be shared and remembered than other types of content, so they can help brands to reach a wider audience and build stronger brand awareness.
• Showcase their products and services in a visually appealing way: Videos can be used to demonstrate how a product works, highlight its features and benefits, and give potential customers a better understanding of what it is like to use.
• Connect with customers on an emotional level: Videos can be used to tell stories that resonate with customers and evoke emotional responses. This can help to build trust and loyalty, and make customers more likely to buy from the brand.
• Drive sales and conversions: Videos can be used to persuade potential customers to buy a product or service by showing them how it can benefit them. For example, a video could show a customer using a product to solve a problem or achieve a goal.

Here are some specific examples of how brands have used creative video production to achieve their marketing goals:

• Apple: Apple is known for its iconic product videos, which are often visually stunning and emotionally resonant. For example, its “Shot on iPhone” campaign features videos that were shot entirely on iPhones, and which showcase the camera’s capabilities in a creative and inspiring way.
• Nike: Nike is another brand that is known for its powerful video marketing. Its videos often feature athletes and celebrities, and they are designed to motivate and inspire viewers. For example, its “Just Do It” campaign features videos that show people overcoming challenges and achieving their goals.
• Dove: Dove is a brand that has used video marketing to promote its positive message of body confidence. Its “Real Beauty Sketches” campaign features videos of women describing themselves to a sketch artist, and then being drawn by the artist as they see themselves. The videos are often moving and thought-provoking, and they have helped to change the way that women view their own beauty.

These are just a few examples of how brands have used creative video production to achieve their marketing goals. If you are looking for a way to increase brand awareness, showcase your products and services, connect with customers on an emotional level, and drive sales, then video production is a powerful tool that you should consider.

Here are some additional benefits of creative video production for brands:

• Video is a versatile medium: Videos can be used for a variety of marketing purposes, such as product demonstrations, explainer videos, customer testimonials, and brand storytelling.
• Video is effective on multiple platforms: Videos can be shared on social media, websites, and email campaigns. This makes them a great way to reach a wide audience across multiple channels.
• Video is measurable: It is easy to track the performance of video content by tracking metrics such as views, likes, shares, and click-through rates. This data can be used to improve the effectiveness of future video campaigns.

If you are a brand owner, then investing in creative video production is a wise decision. It is a powerful way to reach your target audience, showcase your products and services, and drive sales.

Contact us today to learn more about how we can help you create professional videos that will help you reach your target audience.

(503) 348-8728

“We have hired Shields Films for a variety of projects, campaigns, and activations over the years, and it’s been seamless. Once we scheduled the day to film, Travis took care of bringing his lighting and filming equipment and he helped plan out where to film and scouting locations. They were able to create high-quality video content with little guidance and they were an extension of our brand.” – Yakima Products