Client Spotlight: Yakima®
For the last ten years, Shields Films has partnered with Yakima®, one of the most trusted and recognizable brands in the outdoor and automotive space. Over the course of a decade, our work has helped bring Yakima’s people, products, and purpose to life through cinematic, story-driven video content.
This long-term collaboration reflects a shared commitment to quality, authenticity, and clear communication – values that are essential when producing content for a global brand with a loyal customer base.
A Decade of Visual Storytelling with an Iconic Outdoor Brand
Employee Stories That Put People First
One of the cornerstones of our work with Yakima has been employee story videos. These pieces go beyond the products and focus on the people behind the brand—engineers, designers, warehouse teams, and leadership.
By capturing real voices and genuine moments, these videos:
Humanize the Yakima brand
Support internal culture and recruiting efforts
Build trust with customers by showcasing the people who stand behind the products
Each story is approached with a documentary mindset, ensuring authenticity while maintaining a polished, brand-aligned visual style.
Installation Videos Built for Clarity and Confidence
Yakima products are engineered for performance, but clear instruction is critical to a great customer experience. We’ve produced a wide range of installation and how-to videos designed to be practical, concise, and easy to follow.
These videos are used across:
Product launch campaigns
Customer support and knowledge bases
Retail and e-commerce platforms
Our focus is always on clarity—clean framing, logical sequencing, and visuals that remove friction for the end user.
Product Branding Videos That Connect
In addition to educational content, Shields Films has created product branding videos that highlight Yakima’s innovation, durability, and outdoor lifestyle positioning.
From studio-based product visuals to real-world use in rugged environments, these videos are crafted to:
Elevate brand perception
Support marketing and sales initiatives
Maintain visual consistency across campaigns
Every shoot balances aesthetics with function, ensuring the product story is both compelling and accurate.
A Trusted Creative Partner
Working with Yakima for over a decade has meant adapting to evolving brand needs, new product lines, and changing distribution channels – while maintaining a consistent level of quality and reliability.
This partnership is a testament to:
Long-term creative collaboration
Deep brand understanding
Dependable production workflows at scale
Let’s Tell Your Story!
Whether you’re an established brand or a growing company, Shields Films brings the same strategic approach and attention to detail to every project.
If you’re interested in employee stories, product videos, or brand-driven content, let’s talk.
“We have hired Shields Films for a variety of projects, campaigns, and activations over the years, and it’s been seamless. Once we scheduled the day to film, Travis took care of bringing his lighting and filming equipment and he helped plan out where to film and scouting locations. They were able to create high-quality video content with little guidance and they were an extension of our brand.” – Yakima Products